How Buckner Achieved 85% Workflow Adoption for 100+ Account Managers With Fulcrum

How Buckner Achieved 85% Workflow Adoption for 100+ Account Managers With Fulcrum

How Buckner Achieved 85% Workflow Adoption for 100+ Account Managers With Fulcrum

8.5+ hours

8.5+ hours

saved per Account Manager in the first 30 days

21+ workflows

21+ workflows

run per Account Manager in the first 30 days

85%+ adoption

85%+ adoption

across Buckner’s 110+ account managers

“Fulcrum has been a true strategic partner. Their thoughtfulness about rollout and training, willingness to understand our business, and commitment to helping us get the most out of the platform are what set them apart.”

Dorian Ducker

Vice President of Operations and Client Services at Buckner

the problem

Manual Workflows Capped What Buckner's Team Could Deliver

Buckner has spent decades building a reputation as a customer‑first brokerage. That commitment, along with deep subject-matter expertise, has driven steady growth and built one of the most trusted names in the market.

Maintaining that standard at scale falls to Dorian Ducker, Vice President of Operations and Client Services. Dorian oversees all account managers (AMs) responsible for renewals and new business, while also owning Buckner’s processes and tech stack. In his view, every decision should empower AMs to extend their capacity without sacrificing service or compliance.

That conviction led Dorian to proactively evaluate where automation could relieve team pressure. Manual workflows like policy checking, document comparisons, and coverage gap analysis pulled AMs into fragmented, line-by-line reviews across their AMS, carrier portals, and emails. Automating those processes would unlock three outcomes:

  1. Better work-life balance for his team

  2. Efficiency gains that enable more competitive AM compensation

  3. More time for AMs to take on high-value, strategic client work

Drawing on his change management background, Dorian also knew he needed the right partner, not just the right tool. He vetted platforms against three non-negotiables: strategic partnership, an intuitive UI, and deep AMS and email integrations.

Dorian first heard about Fulcrum through an industry peer group. After a hands-on evaluation, Fulcrum stood out for its integrations, quick support, and a team that’s genuinely invested in Buckner’s success.

“The insurance industry tends to lag when it comes to technology adoption. I saw an opportunity to get ahead of that curve before policy checking and manual documentation work became a real constraint.”

the Solution

AI Workflows Put Policy Checking and Document Review on Autopilot

From day one, Fulcrum acted as an extension of Dorian’s team. Rather than pushing a standard implementation plan, they tailored the rollout to Buckner’s needs with live support in a dedicated Microsoft Teams channel. They also held weekly drop-in office hours and quarterly department check-ins.

Meanwhile, Dorian had complete visibility into who was adopting which workflows through Fulcrum’s built-in analytics dashboard. That visibility enabled him to stay ahead of change management and course-correct adoption gaps in real time.

With that foundation, Buckner’s AMs started routing core workflows through Fulcrum’s AI platform. By connecting directly to Buckner’s AMS and email, Fulcrum ingests insurance documents and generates client-ready outputs in one place without manual data entry.

From there, three workflows drove immediate impact across the team:

  • Policy checking: AMs run AI-powered checks across policies, review flagged discrepancies, and push updates directly to the AMS without leaving their system of record.

  • Coverage gap analysis: AMs route existing policies through Fulcrum to compare coverage against internal standards, surfacing gaps and limits issues in minutes.

  • Quote and document comparisons: AMs structure and compare carrier documents side-by-side in Fulcrum, trading line-by-line manual review for fast, client-ready summaries.

To drive toward 100% policy-checking compliance, Buckner is working on cross-referencing expiring policies and activities in the AMS against Fulcrum’s workflow to pinpoint where gaps remain. This would offer Dorian a precise, account-by-account picture of where adoption still needs to move.

Together, these workflows will give Buckner’s team the capacity to handle more accounts with less friction. With less time lost to manual tasks, Dorian can invest in more competitive AM compensation, protect the team’s work-life balance, and redirect focus to high-value client work.

“My account managers can click a button, walk away, come back, and their policy checks are done. Then, they push the updates straight to the AMS. It’s a huge time saver.”

the REsults

2,000+ Workflows Run and a Clear Path to Full Team Adoption

What started as a proactive efficiency play is reshaping how Buckner’s team works.

The impact:

  • 8.5+ hours saved per user in the first 30 days

  • 21+ workflows run per user in the first 30 days

  • 85%+ adoption across Buckner's 110+ account managers

Today, Buckner is driving toward 100% policy-checking compliance across all AMs, building a consistent, auditable process that minimizes E&O risk. Next, Dorian is moving toward team-wide deployment of Fulcrum’s proposal automation tool.

“Our goal is running 100% of policy checks through Fulcrum — and I’m confident we’ll get there. Fulcrum has given us the platform and the partnership to make that the new standard.”

company name

The Buckner Company

Company size

51-200 employees

about the company

Headquartered in Salt Lake City, Utah, The Buckner Company is one of the largest privately owned insurance agencies in the Intermountain West and a Broadstreet Partners company. Founded in 1936, the firm now ranks among the top 100 independent P&C agencies nationwide. The team’s seven offices serve clients across commercial lines, employee benefits, and personal lines.

221 Main St Suite 770
San Francisco, CA 94105

221 Main St Suite 770
San Francisco, CA 94105

© 2025 Fulcrum Inc.

© 2025 Fulcrum Inc.