coverage analysis
proposal prep
“Fulcrum isn’t replacing our expertise — it’s freeing us up to use that expertise where it makes the biggest difference.”
Client Executive
the problem
Manual Document Work Was Taking Time Away From Clients
A Client Executive and a Senior Client Executive keep RCM&D’s commercial sales engine running by translating complex insurance needs into coverage placements. But as deal volume grew, manual document work was putting new opportunities at risk.
Three bottlenecks were holding the team back:
Manual proposal generation cost days on time-sensitive deals. The Client Executive spent 3-4 hours per proposal pulling AMS data, normalizing coverage details, and formatting branded documents. Sales often waited days to reach prospects, long enough to lose deals to faster competitors.
That same manual lift showed up in coverage analysis, creating client meeting backlogs. The Senior Client Executive spent 90-120 minutes per file identifying coverage gaps and preparing renewal talking points. As workload increased, so did the risk of delays and inconsistent quality.
Manual comparisons were time-intensive and repetitive. Both Executives worked through policies line by line, reformatting findings into client-ready documents, a process that added hours to every renewal cycle.
RCM&D faced a clear tradeoff: keep absorbing manual document work, or use automation to free up time for client conversations and sales support.
“The time we spent working on spreadsheets or reading through policies was time we could’ve spent focusing on our clients, building relationships, and finding areas for improvement.” – Senior Client Executive
the Solution
Fulcrum’s Sales Workflows Put Proposals and Coverage Analysis on Autopilot
Fulcrum connected directly to RCM&D’s AMS and email, ingesting policies, quotes, binders, and carrier documents. The platform’s AI extracts coverage data from dense PDFs and organizes it into structured outputs, eliminating the manual data work that once consumed hours.
Three sales-focused workflows addressed each bottleneck:
Proposals that keep pace with time-sensitive deals. The Client Executive opens Fulcrum’s proposal workflow, confirms account details, and the system pulls data from the AMS and carrier files. The platform generates a polished, branded proposal ready to share, cutting prep time from 3 hours to 1.
Fast, consistent coverage analysis. The Senior Client Executive runs renewal files through Fulcrum’s coverage gap analysis workflow, comparing coverage against RCM&D’s internal standards. Instead of manually reading contracts for hours, he gets structured talking points in minutes using Fulcrum’s contract review, reducing E&O risk and arriving at client meetings better prepared.
Scalable quote comparisons. The team uses Fulcrum’s comparison workflow to structure carrier quotes side-by-side, automatically highlighting differences in coverage, limits, and pricing. Outputs are immediately shareable, without the manual lift that once capped capacity.
“The sales team gets proposals in their hands faster, so they can get in front of prospective clients sooner — especially on time-sensitive deals.” – Client Executive
the REsults
83% Faster Coverage Analysis, More Time for Higher-Value Work
Fulcrum shifted RCM&D’s workflow — turning manual, people-driven processes into fast, automated workflows. The transformation:
83% faster coverage analysis
3x faster proposal prep
“Fulcrum turns raw policy data and coverage details into branded, client-ready proposals without you having to lift a finger — that’s the breakthrough.” – Client Executive
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