How M3 Delegated Sales & Servicing Workflows to AI through Fulcrum

How M3 Delegated Sales & Servicing Workflows to AI through Fulcrum

How M3 Delegated Sales & Servicing Workflows to AI through Fulcrum

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Metric Title

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$1M+ annual savings

$1M+ annual savings

$1M+ annual savings

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75+ hours

75+ hours

75+ hours

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”We went from waiting days for mediocre outsourced work to standout proposals in minutes. Fulcrum helps our 20 person agency showcase a premium white-glove client experience, while saving us a full person’s worth work.”

”We went from waiting days for mediocre outsourced work to standout proposals in minutes. Fulcrum helps our 20 person agency showcase a premium white-glove client experience, while saving us a full person’s worth work.”

Leticia Trevino

CPO at at Heffernan Group

the problem

Manual bill pay and traditional cash management were time-consuming and stressful

According to CFO Alejandro Calderon, many of Roof Squad’s financial processes were antiquated and tedious, due in part to the limited types of accounts available from the company’s traditional banking partner. When it came to managing cash, Alejandro was constantly balancing the desire to maximize earnings with the need to maintain liquidity and pay bills on time. To earn a return, Alejandro had to lock away idle cash in a savings account. But without quick access to cash, Alejandro was constantly forced to shuffle money between savings and operating accounts to ensure he could pay his vendors on time.

Transferring cash from one account to another wasn’t just a complex manual process — it was also a slow one. Under the status quo, Alejandro needed to closely manage his payments calendar to make sure he could remit payment with enough time to fix any issues

the Solutions

No-compromise cash management

According to CFO Alejandro Calderon, many of Roof Squad’s financial processes were antiquated and tedious, due in part to the limited types of accounts available from the company’s traditional banking partner. When it came to managing cash, Alejandro was constantly balancing the desire to maximize earnings with the need to maintain liquidity and pay bills on time. To earn a return, Alejandro had to lock away idle cash in a savings account. But without quick access to cash, Alejandro was constantly forced to shuffle money between savings and operating accounts to ensure he could pay his vendors on time.

Transferring cash from one account to another wasn’t just a complex manual process — it was also a slow one. Under the status quo, Alejandro needed to closely manage his payments calendar to make sure he could remit payment with enough time to fix any issues

the REsults

More effective planning, time and money saved, and less stress

Funny enough, Alejandro was initially hesitant to start using Ramp Treasury. “It’s not that I didn’t trust Ramp, but more like, why would I bother with another account?” he says.

“Things were working, more or less, and every single tech implementation I’ve ever had is gruesome. I’m so glad I gave it a try though! I had it up and running the day I opened the account,” says Alejandro. “It really is everything it was promised to be.”

company name

Hefferman Group

Industry

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Company size

Company Size

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about the company

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See insights on how customers spent

on Fulcrum in 2025

See insights on how customers spent

on Fulcrum in 2025

See insights on how customers spent

on Fulcrum in 2025

564 Market Street, Suite 250, San Francisco CA 94111

564 Market Street, Suite 250, San Francisco CA 94111

© 2025 Fulcrum Inc.

© 2025 Fulcrum Inc.