policy check backlog cleared in first week alone
Background
M3 Insurance is one of the largest independent agencies in the Midwest and a top 50 brokerage nationally—known for its deep industry expertise and commitment to innovation. Fulcrum first connected with M3 through BrokerTech Ventures (BTV), a leading accelerator co-founded by M3 CEO Mike Victorson, after Fulcrum joined the 2024 cohort.
From the beginning, the shared vision was clear: use AI to make producers and client
managers more effective by automating time-consuming proposal, policy, and servicing
workflows—without disrupting existing processes.
Transforming Proposal Creation
The partnership began with a full redesign of M3’s proposal generation process. Working closely with Fulcrum, M3 reimagined its proposals from the ground up— modernizing layout and coverage language, elevating brand presentation, and bringing consistency to both detail and design.
With proposals live, M3 saw a significant advantage in new business efficiency. Fulcrum saved the team hours on every new business proposal—work that is typically highly time-sensitive and requires extensive analysis. The tool has quickly become a key driver for winning new business faster and allowing producers to focus on strategy instead of data entry.
Bringing Policy Checking Back In-House
After success with proposals, M3 turned to Fulcrum to support policy checking—a workflow
they had previously outsourced. The goal was to bring it back in-house without adding
workload or disrupting team routines.
Fulcrum’s AI now supports the end-to-end policy checking flow, from document ingestion to
comparison and validation, with minimal change for M3’s servicing teams. This shift has
enabled tighter control, faster turnaround, and higher accuracy—while maintaining the same
staffing model. In the first week, Fulcrum processed a backlog of over 400 policies that had yet to be reviewed.
Why It Matters
The M3–Fulcrum partnership shows how AI can amplify human expertise in brokerage
operations—not replace it.
Accelerating Core Workflows – Proposals, policy checks, and client prep now run
faster, with fewer manual touchpoints.Enabling Growth Without Extra Headcount – Teams gain hours back weekly to focus
on clients, not paperwork.Driving Adoption Through Flexibility – Fulcrum integrates with existing processes,
minimizing disruption while maximizing efficiency.
The result: more capacity, faster turnaround, and stronger client engagement—translating
directly to measurable revenue growth.
Next Step: Launching the Assistant
With proposal generation and policy checking now running smoothly, M3 is expanding its use of Fulcrum into sales enablement – helping producers analyze coverage differences and prep for client meeting to reduce administrative overhead and accelerate deal cycles.
